Marketing alone won't cut it. BizDev to the rescue!
Business development is where marketing, sales, and strategic partnerships come together to thrive.
Why you need the service
- The connector between marketing and sales
- Makes sure you spend your time on the prospects that matter
- Puts your marketing efforts to work
- Establishes new growth channels
- Grows your partner network
- Enables your sales efforts
01
Audience Segmentation
Segment your ideal customer audience to allow for effective targeting.
02
Customer Analysis
Analyze your customers' pain points and pinpoint their triggers
03
Custom Marketing Strategy
Create customized marketing content for each audience segment to boost marketing efficiency and support sales efforts.
04
Strategic Partnerships
Find and reach out to the right strategic partners to create win-win-win situations for you, your partners, and your customers.
05
Sales Support
Prepare sales scripts and materials to boost your sales force.
06
Key Performance Indicators
Establish measurable KPIs that help you stay focused on what matters.
07
LAUNCH
It's time to put it all together, prepare your team, and start reaping the benefits!
08
09
Why us?
Expertise
We’ve worked on hundreds of unique business cases and have driven thousands of strategic decisions
Data-Driven
No gut feeling involved. It’s all advanced analysis and hard facts
Customizable
We understand that each business is unique. The business development strategy will be tailored to your specific industry, goals, and target audience
Actionable
Our recommendations are not just theoretical; they are practical and designed to drive results
Success
Story
The
Challange
An IT consulting agency in Europe was struggling to break into the North American market despite their marketing efforts. They reached out to us wanting to develop a well-rounded business development strategy that can help them acquire high-ticket clients in a reliable and predictable way.
The
Solution
We analyzed their past success stories to identify 3 customer segments that were a particularly good fit. Then we prepared customized marketing and sales materials, built a list of prospects, and prepared a sales script.
The
Result
Within the first month, the agency secured 5 meetings with warm prospects and landed a long-term consulting and product develpoment contract with an American industrial company.
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Frequently asked questions
What is a Business Development Strategy?
A business development strategy structure comprises assessing market opportunities, setting clear objectives, defining target customers and partnerships, outlining the sales and marketing approach, and establishing metrics for measuring success, all aimed at achieving sustainable business growth and expansion.
What's in a business development strategy?
A business development strategy structure comprises assessing market opportunities, setting clear objectives, defining target customers and partnerships, outlining the sales and marketing approach, and establishing metrics for measuring success, all aimed at achieving sustainable business growth and expansion.
Can you help with partnership negotiations?
Yes, we can assist in identifying, negotiating, and securing strategic partnerships.
How do you measure the success of a Business Development Strategy?
Through key performance indicators like market share growth, sales, and customer satisfaction.
How is a business development strategy different from a marketing strategy?
A business development strategy is a broader plan focusing on long-term growth and expansion through new markets, partnerships, and customer relationships, encompassing various organizational functions including sales, marketing, and product development. In contrast, a marketing strategy specifically targets brand promotion, customer engagement, and product or service visibility to drive sales, making it a crucial component within the overall business development strategy.