Unfair Advantage through Competitive Intelligence
Get a grasp of what makes your competitors tick. What works for them? What drives their traffic? What is their marketing strategy? And most importantly - how do you get ahead of them?
Why you need the service
- See the full competitive landscape within your niche
- Discover the leaders and the challengers
- Identify your closest competitor
- Learn from the winners and avoid the losers’ mistakes
- Find the gaps in your competitors’ strategies
- Benchmark your performance against your peer group
01
Identify direct Competitors
Find companies that offer the same solution, have the same value proposition, or serve the same audience.
02
Identify Indirect Competitors
Find companies solving a similar issue and providing a comparable solution in adjacent industries.
03
Map the Landscape
Map out the complete competitive landscape. Find the leaders, the challengers, and the followers. See your place on the map.
04
Competitor Deep-Dives
Analyze every single aspect of your competitors - from their value prop and management, to their marketing and PR strategy.
05
SWOT Analysis
Prepare a SWOT analysis for you and your most relevant competitors.
06
Actionable Strategy
We prepare actionable insights on how you and your business can get ahead of the analyzed competition
07
08
09
Why us?
Expertise
We’ve analyzed thousands of businesses so you don’t have to
Data-Driven
No gut feeling involved. It’s all advanced analysis and hard facts
Customizable
We understand that each business is unique. Our competitive intelligence focuses on what’s important to you and your business
Actionable
Our analyses provide strategic direction for your marketing efforts, product rollouts, and hiring strategy
Success
Story
The
Challange
A subscription-based men’s skincare brand was struggling to gain market share against some of the industry’s established players. They were trying to find their competitive edge, position their products in the correct price segment, and discover the ideal ad channels.
The
Solution
Our expert team mapped the whole competitive landscape, pinpointed the direct competitors and conducted an in-depth analysis of the key players. We were able to identify product gaps in the market, a less competitive price segment, and high-RoI marketing channels that can be tapped into.
The
Result
The brand crafted their new messaging in a way that positioned their products in the identified gaps and launched marketing campaigns in the channels that were being underutilized by the competition.
More services
Read more
Blog
October 23, 2023
Startup Market Sizing: Founder's Guide to TAM SAM SOM Analysis
Market Sizing and Forecasting
Read more
Blog
October 2, 2023
7 Simple Steps to Ace Your Startup Market Research
Business Plan & Pitch Deck
Read more
Blog
September 27, 2023
Research and Planning for a New Business in 4 Steps
Business Plan & Pitch Deck
Frequently asked questions
What is Competitive Analysis?
We map the complete competitive landscape. We designate leaders, challengers, and followers. We analyze the traction and the marketing footprint of the most relevant competitors.
How is the Competitive Analysis conducted?
We map the complete competitive landscape. We designate leaders, challengers, and followers. We analyze the traction and the marketing footprint of the most relevant competitors.
Can this analysis help in identifying new market opportunities?
Absolutely, by understanding the competitive landscape, you can spot unmet needs and opportunities.
How often should I conduct a Competitive Analysis?
It's advisable to conduct it at least annually or with any major market or competitor changes.
I don't have any competitors. Should I still go for this service?
In today's economy having no direct or indirect substitutes is highly unlikely. If that's truly the case, it is advisable to reconsider your problem-solution pair to ensure that your target audience does indeed have the pain point you are solving.