TAM, SAM, SOM Analysis. Size up your addressable market the right way.
One of the first things investors ask is “what is your total addressable market”. You’ll finally be able to answer with confidence.
Why you need the service
- You’re a startup founder preparing your pitch deck and you want to boost your credibility in front of seasoned investors. Perhaps you already pitched and got pushback on your projections.
- You’re an entrepreneur considering expansion into new markets or launching a new products. Now you’re wondering if there is potential and how much you should invest.
- You’re an investor or a fund manager trying to calculate the upside potential for a new deal you are considering.
01
Target audience sizing
We analyze your solution and its use cases to identify the perfect audience for your business so we can then size up the audience
02
Revenue model analysis
We dissect how your business generates cash from its customers. Then we connect those findings to size up the revenue potential across geographies and customer segments
03
Competitive analysis
Understanding the competitiveness in your niche and all entry barriers is crucial when calculating the obtainable market share (and SOM) of your business.
04
Growth projections
In the end, we analyze the industry’s projected growth rate and forecast your TAM, SAM, SOM, and obtainable market share over the next 5 years.
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Why us?
Expertise
We’re one of the few consultancies focused on market sizing and we’ve calculated the potential of hundreds of businesses
Data-Driven
No gut feeling involved. It’s all advanced analysis and hard facts.
Customizable
We understand that each business is unique. Our sizing services are tailored to your specific industry, goals, and target audience
Actionable
Our forecasts can provide strategic direction for your marketing efforts and product rollouts.
Success
Story
The
Challange
A revenue-generating SaaS platform was preparing to raise its first round of capital. Despite having real traction, investors wanted to see the total market potential quantified and explained thoroughly.
The
Solution
We analyzed all potential customer segments for the company, calculated the average customer value and customer lifetime, and gauged the level of competition to come up with defendable TAM, SAM, SOM calculations.
The
Result
The well-defined market potential that the founders presented was one of the key deciding factors in them receiving a 7-figure VC investment.
More services
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October 23, 2023
Startup Market Sizing: Founder's Guide to TAM SAM SOM Analysis
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October 2, 2023
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September 27, 2023
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Frequently asked questions
What is Total Addressable Market (TAM)?
This figure is the subset of your TAM that you could realistically service, taking into account location, demographics, and product use cases.
What is Serviceable Available Market (SAM)
This figure is the subset of your TAM that you could realistically service, taking into account location, demographics, and product use cases.
What is Serviceable Obtainable Market (SOM)
Serviceable ObtSOM is the obtainable share of your SAM, considering competition, market entry barriers, and your internal capabilities.ainable Market (SOM)
What does Market Sizing and Forecasting entail?
It estimates the potential size and future growth of your target market.
Why is market forecasting important?
It helps in strategic planning and resource allocation for future growth.