Know your customer better than they know themselves

Learn who your customer is, where they are, and what motivates them.

Why you need the service

  • Go beyond demographics
  • Analyze wants and needs
  • Discover pain points
  • Identify hidden preferences
  • Build trust

The Process

The Process

01

Research Planning

We work closely with you to understand your specific objectives and target audience. We pick the methodology that ensures the best results.
02

Data Collection

We start by collecting secondary data and then we move on to surveys and interviews.
03

Data Analysis

We dive beneath the surface, read between the lines, and crunch the numbers.
04

Actionable Recommendations

Based on our findings, we provide you with clear and actionable recommendations, not just endless reports and meaningless numbers.
05

06

07

08

09

Why us?

Expertise

We’ve worked on hundreds of unique business cases and have driven thousands of strategic decisions

Data-Driven

No gut feeling involved. It’s all advanced analysis and hard facts

Customizable

We understand that each business is unique. Our customer analysis services are tailored to your specific industry, goals, and target audience

Actionable

Our recommendations are not just theoretical; they are practical and designed to drive results

Success
Story

The
Challange

A successful Irish eCommerce brand wanted to explore new product verticals to continue their growth trajectory and satisfy their investors. They had hypothesized that the K-12 children’s parents demographic was not being served well.

The
Solution

We prepared a country-wide survey within the target demographic aiming to understand the behavior and shopping patterns of K-12 parents.

The
Result

After collecting and analyzing hundreds of responses within a matter of weeks, we were able to provide precise recommendations on how to segment the audience, how to reach them where they spend their time online, and what products to prioritize.

Always be exactly where your customers will be tomorrow. Contact Addifico today to learn more about our customer research services and how they can benefit your business.

More services

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Market Trends Analysis

Discover winning trends before everyone else and see how you can take advantage.

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Market Sizing and Forecasting

Quantify the market potential of your products and services before you invest. Ever heard of TAM, SAM, and SOM?

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Competitive Analysis

Learn who you’re up against, what makes them tick, and how to remain one step ahead.

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Business Plan & Pitch Deck

Planning your new venture? We’ll help you tell your story in a way that gets people excited to join and invest.

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Financial Modeling and Forecasting

Cashflow is king. We can help you model your revenue and expenses month by month so you know what to expect.

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Go-to-Market Strategy

We’ll craft a highly specific and actionable step-by-step plan for your launch and expansion. All based on data. No gut feeling.

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Business Development Strategy

We know your products and services rock. Now let's push them to market the right way!

Frequently asked questions

What is Customer Research?

Through surveys and interviews to gather data and then through data analytics to produce actionably insights about your customers.

How is Customer Research conducted?

Through surveys and interviews to gather data and then through data analytics to produce actionably insights about your customers.

Why is Customer Research important?

It helps tailor your products/services to meet the actual needs of your customers.

What will I receive at the end of the research?

You'll receive a comprehensive report with actionable insights and recommendations.

Can Customer Research be customized for my needs?

Yes, we tailor the research process to meet your specific business objectives.