Know your customer better than they know themselves
Learn who your customer is, where they are, and what motivates them.
Why you need the service
- Go beyond demographics
- Analyze wants and needs
- Discover pain points
- Identify hidden preferences
- Build trust
The Process
The Process
01
Research Planning
We work closely with you to understand your specific objectives and target audience. We pick the methodology that ensures the best results.
02
Data Collection
We start by collecting secondary data and then we move on to surveys and interviews.
03
Data Analysis
We dive beneath the surface, read between the lines, and crunch the numbers.
04
Actionable Recommendations
Based on our findings, we provide you with clear and actionable recommendations, not just endless reports and meaningless numbers.
05
06
07
08
09
Why us?
Expertise
We’ve worked on hundreds of unique business cases and have driven thousands of strategic decisions
Data-Driven
No gut feeling involved. It’s all advanced analysis and hard facts
Customizable
We understand that each business is unique. Our customer analysis services are tailored to your specific industry, goals, and target audience
Actionable
Our recommendations are not just theoretical; they are practical and designed to drive results
Success
Story
The
Challange
A successful Irish eCommerce brand wanted to explore new product verticals to continue their growth trajectory and satisfy their investors. They had hypothesized that the K-12 children’s parents demographic was not being served well.
The
Solution
We prepared a country-wide survey within the target demographic aiming to understand the behavior and shopping patterns of K-12 parents.
The
Result
After collecting and analyzing hundreds of responses within a matter of weeks, we were able to provide precise recommendations on how to segment the audience, how to reach them where they spend their time online, and what products to prioritize.
Always be exactly where your customers will be tomorrow. Contact Addifico today to learn more about our customer research services and how they can benefit your business.
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Frequently asked questions
What is Customer Research?
Through surveys and interviews to gather data and then through data analytics to produce actionably insights about your customers.
How is Customer Research conducted?
Through surveys and interviews to gather data and then through data analytics to produce actionably insights about your customers.
Why is Customer Research important?
It helps tailor your products/services to meet the actual needs of your customers.
What will I receive at the end of the research?
You'll receive a comprehensive report with actionable insights and recommendations.
Can Customer Research be customized for my needs?
Yes, we tailor the research process to meet your specific business objectives.